Josh from 2007: I can’t believe it. I can’t believe I’m talking to you ten years in the future. Josh 2017: Yup. I’m here to tell you that you were right about social media blowing up. Even politicians are using it. But it turns out that connecting a politician’s brain directly to millions of voters…
Dear Dr. Wobs, How do you write a captivating one-page case study that provides enough information to be understandable (and credible), but doesn’t overwhelm with detail? I read your blog post on preparing for an interview, and found it helpful, but I’d like more information on producing the case study. I’ve also found that “case…
Just after Fidel Castro died, The New York Times revealed that 16 different journalists had been working on his obituary . . . since 1959. (They keep these things on file, just in case a famous person dies.) It made me wonder about my own obituary and how it would have changed over the years. If…
A groundswell occurs when a large number of people each do something very small. Those people don’t even realize they’re part of a movement until they see something to get behind, and to share. If you’re against bullshit, I’d like to give you something to get behind, and a way to make a difference quickly. Here’s…
I’ve been working with designers for many decades. I have no graphical talent, and counterintuitively, that’s one reason why I’ve been successful in getting some amazing designs. Great designs emerge from a graphical mind; your job, as the client, is to provide the inspiration, not pick colors or icons. When you’re working with a good designer on an…
Trying to figure out what you’re building? Figure out first how you’re going to sell it. Write that. Then you’ll know what to build. When Charlene Li and I sat down to plan our book, we needed to start somewhere. She had a lot of great ideas about social media, but we didn’t know which of those…