The invisible groundswell; books as fashion; deep, cheap research: Newsletter 26 February 2025
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The invisible groundswell; books as fashion; deep, cheap research: Newsletter 26 February 2025

Newsletter 83: The coming backlash against Trump, deep research for 20 bucks a month, Amazon restricts downloads, plus three people to follow and three books to read. The silent resistance I’m not a politician, a political commentator, or a historian. I’m a business book writer and editor. Business books aren’t about politics, they’re about success….

Questionable insights from a first-time author: lessons from “Groundswell”

Questionable insights from a first-time author: lessons from “Groundswell”

I was incredibly lucky. My first book Groundswell, written for Forrester Research with my fellow analyst Charlene Li in 2008, took off like a rocket soon after it was published. I thought, “Ah, I have this book thing figured out.” Fifty-plus book projects later, I’ve learned which of the lessons I took away were actually…

I contributed to book projects that generated over $20 million for their authors. How is that even possible?
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I contributed to book projects that generated over $20 million for their authors. How is that even possible?

The second line in my bio is this: “He has contributed to more than 50 book projects that have generated over $20 million for their authors.” A recent reader of this blog seemed skeptical of whether such a statement could possibly be true. Given all the exaggerated claims out there from people about their supposed…

Charlene Li: Reflecting on 10 Years of Groundswell — and What Comes Next

Charlene Li: Reflecting on 10 Years of Groundswell — and What Comes Next

Charlene Li has added her own perspectives on the tenth anniversary of the publication of Groundswell. Read her post on LinkedIn or below: 10 years ago, my co-author Josh Bernoff and I released our first book, “Groundswell: Living in a World Transformed by Social Technologies”. On this anniversary, I wanted to reflect on what our expectations were when…

In defense of social technologies

In defense of social technologies

Many of us who promoted social media when it was young are now wondering if we made a mistake. For example, former Facebook executive Chamath Palihapitiya has said “The short-term, dopamine-driven feedback loops that we have created are destroying how society works: no civil discourse, no cooperation, misinformation, mistruth.” So I decided to take a look…

Collaborating on a book is a terrible idea. But if you must, be asymmetrical.
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Collaborating on a book is a terrible idea. But if you must, be asymmetrical.

Writing a book is hard enough. Adding another person makes it twice as hard. Collaboration only makes sense if it’s asymmetrical — if you have complementary skills and different jobs. I’ve written three books with coauthors, edited a few more, and am currently ghostwriting parts of books with other authors. Coauthoring sounds like it’s going…