AT&T’s “Multi-task to the Max” is the worst slogan ever

AT&T’s “Multi-task to the Max” is the worst slogan ever

I was minding my own business on LinkedIn when AT&T’s ad popped up. It shows a woman getting several things done at once, including eating potato chips. The tag-line: “Multi-task to the Max.” This is a terrible and disgusting message. Multi-tasking is evil People who try to do two or more things at once will…

Preparing for flow; ghosted profiles; double-clickeration: Newsletter 10 July 2024

Preparing for flow; ghosted profiles; double-clickeration: Newsletter 10 July 2024

Newsletter 52: why stream of consciousness writing without prep is weak, TikTok #delulu trends, AI can’t do iteration, plus three people to follow and three books to read. Prep is the key to writing in flow Some writers are able to write in flow, effortlessly pumping out words, sentences, and paragraphs, as if the ideas…

The two things you need to write great drafts efficiently

The two things you need to write great drafts efficiently

Writers often complain about the painful process of drafting substantial content, like reports, white papers, or book chapters. But it doesn’t have to be that way. Your could be creating great content rapidly and enjoying every moment of it. You just need two things: Planning. And writing time. Writing in flow versus endlessly struggling, typing,…

In writing, flow is everything. Here are 8 ways to get it.

In writing, flow is everything. Here are 8 ways to get it.

Today’s thesis is this: Flow is more important to writing than anything else. So you should do everything legally possible to achieve it. What is flow? Flow is the state in which creation seems effortless. It’s like going downhill: there is challenge but no struggle and you make steady progress. As the psychologist who defined…

Mihaly Csikszentmihalyi showed us flow. Writers need flow. And tech destroys it.
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Mihaly Csikszentmihalyi showed us flow. Writers need flow. And tech destroys it.

Last week, the great psychologist Mihaly Csikszentmihalyi died. Csikszentmihalyi (pronounced chik-sent-mee-hai-ee) advanced our understanding of happiness and creativity enormously by codifying the concept of “flow,” a highly pleasurable and concentrated state of mind in which people are enormously productive. Every writer needs to know about flow — what it is, why it is important, and…

The writing room door

The writing room door

Of all the tools and methods that writers use, having a door on your writing space — and closing it — may be the most powerful. A fellow writer about to undertake the months-long process of creating a book recently asked for advice about the need for concentration — and how to balance that with…

Contributed op-ed case study (3): Planning and writing
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Contributed op-ed case study (3): Planning and writing

Writing can be easy, provided you prepare properly. I’ll show how that applied to the op-ed I placed in the Boston Globe last Sunday. Let’s start by talking about two types of writers, planners and pantsers, a concept I borrow from fiction writers. Planners are the people who map everything out ahead of time, in…

Time to concentrate

Time to concentrate

It’s hard to concentrate right now. If you are working at home (as I have been for the last five years), you may have to deal with noise from neighbors, lawn mowers, leaf blowers, and people cutting down trees. You may have children at home who need attention. You may have others in the house…