My non-profit needs to build an online community with some very specific requirements and a completely new Web site. So I posted for help on Facebook. I got some great responses and some awful ones, which revealed a lot about the business netiquette of social media. While messages on Facebook are informal, they succeed only when they’re…
Facebook user Steve Stephens used Facebook on Sunday to build an audience for murder, posting videos of his plan to shoot somebody, the shooting itself, and his confession. Facebook explained the changes it will make in reviewing videos like this, but avoiding taking responsibility or apologizing. In the end, how much fault lies with Facebook? While…
Mark Zuckerberg published a 5800-word letter on the future of Facebook. It’s thoughtful, well-reasoned, articulate, and full of truth. It’s also full of wistful promises, which I don’t trust no matter who offers them. Mark Zuckerberg’s letter, Building Global Community, starts like this: On our journey to connect the world, we often discuss products we’re building…
I thought Facebook would help me sell books. Instead, what it has done is to boost my brand among a big group of influential people and give me opportunities to get paid. As a result, I can see how it’s assimilating many Web functions, a trend that worries me. I’m a mid-level business author. While my…
Medium CEO Ev Williams posted that he’ll be pivoting the company toward a mysterious new business model: [W]e are shifting our resources and attention to defining a new model for writers and creators to be rewarded, based on the value they’re creating for people. And toward building a transformational product for curious humans who want…
In an op-ed in today’s Boston Globe, the influential economist Jeffrey D. Sachs laments the lack of trust in modern American politics. He then proposes that we solve it with (among other things) “e-parties” and “e-governance.” But proposals like this ignore the way that trolls and partisans now wreck every online social space. Sachs’ op-ed,…
The problem of fake news on Facebook is now a news story. The last few days have seen tons of articles about it, most misleading or wrong. Ironically, these are exactly the kind of articles that spread virally, with misleading headlines. The headlines I show here are real, only the articles don’t match the headlines (yup, clickbait). None…
Mark Zuckerberg defended Facebook this weekend regarding the role of fake news in the election. It’s way worse than he says, and he has a lot of work to do to fix it. Ignorance is the biggest problem in our democracy, and Facebook is making it worse. First, let me ask you: was your news…
What’s a leader to do in the wake of a divisive election? For Silicon Valley CEOs from Apple, eBay, Facebook, and LinkedIn, the answer is smile, give us a all a hug, and tell people to get back to work. But Microsoft’s President Brad Smith showed us how a leader ought to lead in a crisis. This election is…