New research: what that emoji in your email communicates

New research: what that emoji in your email communicates

New research from Ben-Gurion University shows why you should never use an emoji in business communication. Researchers Ella Glikson, Arik Cheshin, Gerben A. van Kleef tested emojis with 549 people from 29 countries. Here’s what they found: Participants who received emails with smiley-face icons rated the sender as less competent. While smileys are supposed to make…