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Dropbox

Dropbox buries the lede
Bullshitties | Corporate | Marketing

Dropbox buries the lede

ByJosh Bernoff September 2, 2016May 3, 2023

Dropbox got hacked a while back. So the company emailed affected users — and hid the news. Burying the lede* is counterproductive; it just makes people work harder to find out the truth. Good writers get to the bad news quickly and frankly, then move on. Here’s what happened: In 2012, somebody stole 68 million Dropbox usernames and…

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