Writers: say these words before every interview you conduct
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Writers: say these words before every interview you conduct

ByJosh Bernoff

You’ve lined up some time with a smart person. You’re about to interview them on the phone or in person, and you’re eager to get started. So after the small talk is done, you ask the first question. You’ve made a mistake. There’s something you’d better say first. And based on the tears and rending…

Ridiculous email disclaimers

Ridiculous email disclaimers

ByJosh Bernoff

Don’t waste words. That includes meaningless disclaimers at the bottom of your emails. This week I dismantled a recruiting email with an astoundingly low meaning ratio of 6%. At the bottom of that email was the following disclaimer: Please consider the environment before printing this e-mail. This message (including any attachments) is confidential and may be privileged….