How fast will AI replace the Web for decision-making? And what does that mean for authors?
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How fast will AI replace the Web for decision-making? And what does that mean for authors?

How do people find answers to questions? For decades, the standard paradigm for decision-making revolved around web sites, links, search (and SEO), content marketing, and social sharing. Whether the question was “How can prepare for a job interview” or “What’s the right organizational strategy for a transnational company?” the answer started with a web search….

Why making health care decisions is like being a CEO
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Why making health care decisions is like being a CEO

I’ve advised CEOs. I’ve stood by the bedside of loved ones and helped make health care decisions. In a lot of ways, it feels like the same thing. In both situations: The decisions are important and have long-lasting consequences. People must often make decisions when they are tired. Competing experts offer conflicting advice. It’s hard…