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control is for amateurs

Why Elon Musk can’t control Twitter
Media

Why Elon Musk can’t control Twitter

ByJosh Bernoff November 17, 2022May 3, 2023

The hardest insight for anyone working in or through social media is this: No matter what you think you own or control, you are not in charge. The participants are. And they will do whatever they want, in spite of (and sometimes because of) any efforts you make to channel, guide, or block them. I…

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