$3.1 billion in business writing training? Actually, that’s bullshit.
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$3.1 billion in business writing training? Actually, that’s bullshit.

ByJosh Bernoff

When my correspondents linked me to an Inc. Magazine article, “Study: Poor Writing Skills Are Costing Businesses Billions,” I thought I’d find good evidence for my thesis that business writing is a problem. Instead, I found bullshit, and a good case study in how today’s media environment is an echo chamber for garbage. Poor writing is an expensive business…

Forbes bloggers, contributed content, and the decline of editing

Forbes bloggers, contributed content, and the decline of editing

ByJosh Bernoff

Content from an established media site is credible, right? Not when it’s contributed content. Media sites need content; people need to promote their ideas — the web makes it easy to connect them. The only thing lost is editorial judgment. Unlike the native advertising I discussed yesterday, contributed articles are unpaid, unlabelled self-promotion. The person placing the…