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Josh Bernoff

clients as friends

Should you be friends with your clients?
Books | Reflections

Should you be friends with your clients?

ByJosh Bernoff March 21, 2025March 21, 2025

Yes. For the most part, my clients are my friends. This philosophy goes against most people’s advice. We freelancers are told that we have to maintain a professional distance. That we have to ask for money, which you don’t do with friends. That we might even have to our your clients — or they might…

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