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Capitalization

Don’t capitalize Random Crap
Books | Marketing | Media

Don’t capitalize Random Crap

ByJosh Bernoff November 11, 2020May 3, 2023

Even if you feel a need to make your favorite magic words more important, don’t capitalize them in running text. It makes prose look uneven — and makes you look like an eighteenth-century pamphleteer. Do you write to impress? I edit a lot of prose intended for that purpose — including “thought leadership” blogs, business…

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In praise of sentence case for headlines
Media

In praise of sentence case for headlines

ByJosh Bernoff September 9, 2019May 3, 2023

Mother Jones is posing the ultimate question for a publication: What words should you capitalize in a headline? I certainly know where I stand. There are four methods to decide which words get capitalized in headings: Sentence case: Capitalize only the first word, like a sentence. This is now the standard at the Washington Post,…

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