One of my favorite charts from the Business Book ROI Study is this log-log plot of investment vs. revenue. Each dot represents the most recent book of a single published business author. The axes are logarithmic because the spending and revenues vary over several orders of magnitude. The red dotted line is the profitability line:…
Would you like to know what creates success for business authors? I sure would. I don’t mean some bozo blathering on about his experience publishing a book or two. I mean data. Actual data. That’s why I’m excited to announce my participation in the largest business author survey ever created. I’ve partnered with Amplify Publishing Group,…
This article was originally published in Ragan’s PR Daily. Will AI tools like ChatGPT write your copy and take your job? Or will they just make you more productive? I recently tapped social media to connect with some of the world’s most effective business writers: authors of successful business books. They shared tips on how…
If you want to write a book, ask these two questions before you start — and every day as you work on it. How will my reader see the world differently? What are they going to do about it? If your book is not going to help your reader to see the world differently, why…
I’ve been working with and interviewing a lot of authors lately. I am trying to get at what makes them tick. While it is true that they aren’t altruists — they’re in it boost their own standing and businesses, of course — I am beginning to think I’m getting to the nub of what’s important…