Week 11: publishers vs. authors on marketing; book advance gender differences; Scribe rises from the dead; plus 3 people to follow, 3 books to read, and the bullplug. Your publisher focuses on bookstore marketing. That’s not what you need. I’ve worked with dozens of traditionally published authors. Nearly all were disappointed in the work of…
If you signed a deal with a publisher — traditional or hybrid — they probably made you promises about all the great work their marketing teams can do for you. But the rosy picture you have in your mind about their book publicity probably doesn’t match what they actually can do. Less than half of…
Face it: if you’re prospective non-fiction author, you may as well have “sucker” written on your forehead. Everyone knows you yearn to be a bestseller and they’re quite happy to take your money to feed that need. Much of what they’re offering is waste. A lot of it is worthwhile. But it could cost you…