Brian Dean of Backlinko, an SEO maven whose site includes a technique that “almost guarantees that you get high quality links from every piece of content that you publish,” published a study of 912 million blog posts. He says his results include worthwhile insights. I say they support an alternate explanation: nearly all content marketing…
I have blogged 500 to 1000 words, every weekday, since March 26, 2015. That spans 387 posts, nearly all of which covered issues of substance. Today, I explain why I do this, how it helps, and what it takes. I did not set out to blog every day. My first post appeared on a Thursday….
I blogged every weekday for 6 months (150 posts). I got lots of advice and didn’t listen to it. I did popular posts on writing, politics, social media, and corporate doubletalk. And damned if I didn’t create an identity for myself. My friends told me that I shouldn’t use bad words. They said daily blogging was…
I’ll be in Boston Thursday, July 23 at 6PM. Come see me present the Without Bullshit ideas for the first time in any public setting. I’d like to see you there, listen, and answer your questions.
I’ve run a little experiment on this blog in the last three months. I’ve attempted to start every post with around 50 words that would draw you in. It’s working. In my view the title and first few sentences of a blog post should: Intrigue the reader. Promise what’s coming, accurately. Incorporate a clever or counterintuitive…
Every email, document, or post you write now competes with hundreds of other items for your reader’s attention. Two strategies will get them to read it: fascinate and summarize. In this post I explain how to balance these two concepts to create titles, subject lines, openers, and tweets that win over readers quickly. (A complete guide organized by…