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Josh Bernoff

beautiful and true ideas

Beautiful and true ideas
Reflections

Beautiful and true ideas

ByJosh Bernoff July 8, 2025July 8, 2025

What make a great idea? In my view, an idea that matters is one that makes an impact on the world. There are of course the once-in-a-generation ideas that transform everyone’s thinking, like evolution, the discovery of DNA, the World Wide Web, or civil rights. But I’m thinking just a little bit smaller — probably…

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