Pepsi’s Kola House “experiential lounge” (a bar with extra adjectives)
The press release for Pepsi’s new bar (oops, I mean “experiential lounge”) shows how you can pump up almost anything with extra fizz. This is fashion. Fashion can’t just use simple words like “blue” and “polyester”; similarly, a fashionable bar talking about drinks would sound boring. So we get “experiences.” Let’s look at some fabulous excerpts. I’ve…