The Waymo-Uber lawsuit: how to call someone a thief
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The Waymo-Uber lawsuit: how to call someone a thief

ByJosh Bernoff

Waymo, the autonomous-car division of Google’s parent Alphabet, is suing Uber and its autonomous car division Otto. Waymo claims Otto stole its intellectual property. To win a battle like that, you need credible facts and an unemotional approach. Waymo does it pretty well. As I described earlier this week in another case against Uber (it’s been a…

You should write like Larry Page in his Google-Alphabet announcement
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You should write like Larry Page in his Google-Alphabet announcement

ByJosh Bernoff

Google CEO Larry Page’s reorg announcement — about creating a new parent company called Alphabet — is clear, direct, and personal. It’s way better than any press release. You should learn to write like this. Frankly, I had just been reading all the articles attempting to “clarify” this announcement until I finally read Larry Page’s post…