Air France aims its new airline, Joon, at credulous millennials
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Air France aims its new airline, Joon, at credulous millennials

Air France announced a new subsidiary targeting millennials, Joon. It apparently believes that millennials will select an airline based on branding and style, unlike everyone else who buys on price, convenience, and a reduced chance of being assaulted. The resulting announcement is as airy as a fresh-baked Parisian croissant. The Joon announcement is breathless My…