SoFi delivers my favorite Black Friday advertisement ever

My eyes glaze over when I see Black Friday advertising. The louder you shout, the more I shut it out. The commercialism sickens me, and I don’t give a crap about deals.

That’s why this flyer made me grin so hard. Take a close look at the copy — it’s worth it.

 

 

Great copywriting

It’s audacious to bet your ad budget on a parody.

The photography, the typography, the layout, and the colors are spot-on for the shopper seeking deals. But this is the only newspaper flyer that will say, “These prices suck so hard,” “Stunning 4K picture will end up costing you an extra $4K,” and “Ultra-high def at an ultra-high price!”

It wins my prize for most effective use of an exclamation point, and I hate exclamation points.

I’m betting the camouflage is likely to attract Black Friday shoppers running up their credit card bills and send them right to SoFi.com/payitoff to refinance their bills. Nice work.

If you follow SoFi, you know that their management is in turmoil right now. But their marketers deserve a pat on the back.