I blog here every weekday. I could lie to myself and say I do it for you, my readers.
Sorry, but I do it for me.
Since I became a freelancer, there is no one to tell me which jobs to concentrate on, which deadlines to meet, which directions to head. Sure, there are clients, but it’s up to me what to promise to them. Every day is uncharted.
Theoretically, I could wake up every day and stare out the window and scroll through Facebook. And just like you, there are days that’s all I feel like doing.
Thank you for reading, but you must be wondering, why do I bother? Why not take a day off. Why not write only when I am inspired?
Here is the reason: I require myself to do one creative thing every weekday. Since I am a writer, this is my creative work.
Writing every day accomplishes these goals:
- It challenges me. I cannot just be lazy and do easy work.
- It moves my thinking forward. Many of these posts have ended up in books. This is where I try out or discover new ideas. There would be no fuel for my next book, Truth and Influence without this blog.
- It gets me going. Once the post is done, the juices are flowing. I can spend time on client work, or planning and promotion, or whatever ought to come next.
- It reassures me. I still have talent, or can convince myself that I do.
- It keeps my craft sharp. Every creative thing worth doing takes practice.
- It gives me something to look forward to. I’m always on the lookout for new insights. Every interaction has the possibility to create one.
- It connects me with you. My posts must be good enough to retain your interest. That’s a high bar, but it rewards me with comments, emails, Facebook posts, and tweets from you.
- And sometimes, it pays off. Some posts drive lots of traffic, generate leads, or establish my reputation. You never know which one is a winner.
But if I’m going to be honest, the real reason is that I like to write, and doing something creative every day is just a reward for myself. It’s work, but it’s fun.
Should you do this?
Should you blog every day? No. Most people don’t have the time and energy to do this; those that do probably don’t have enough interesting things to say. (Some would say this about me.)
But you should do something.
Write a poem.
Play your guitar.
Draw. Dance. Fold your origami. Work in your workshop. Add a paragraph to your novel. Record a podcast. Sculpt.
Make an appointment with yourself. While creativity is better with an audience, it’s not about the audience, it’s about you. You deserve it.
It won’t wear out your creative muscles, it will build them. It won’t detract from your energy, it will create more. You’ll have something to look forward to every day, and something to look back on with pleasure.
It sounds selfish. But in the end, it will help you create better work that all of us will enjoy. What could be more generous than that?