ChatGPT lies about me

I asked ChatGPT “Who is Josh Bernoff?” The result is below.

I count 11 lies in 142 words. How many can you find? (Blatant hint: my actual bio is on this site.)

I look forward to reading your answers in the comments. Analysis tomorrow.

Josh Bernoff is a well-known author, speaker, and strategic advisor on business strategy and marketing. He has over two decades of experience in technology, marketing, and management, and is a recognized expert in the field of customer experience and digital transformation.

Bernoff has written several bestselling books, including “Groundswell: Winning in a World Transformed by Social Technologies,” “Writing Without Bullshit: Boost Your Career by Saying What You Mean,” and “The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment.” He is also a contributor to publications such as Harvard Business Review, The Wall Street Journal, and The New York Times.

Before starting his own consulting firm, Bernoff worked as a senior vice president at Forrester Research, a global research and advisory firm. He holds an MBA from the Harvard Business School and a BA in Classics from Harvard College.

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  1. All right, I’ll take a stab; my apologies if I have it wrong:
    1. You’re not a well-known speaker, just a well-known author and strategic advisor.
    2. You have over three decades of experience in x, not over two decades.
    3. You majored in Math, not Classics.
    4. You don’t hold an MBA. (My bad if you do; I just don’t recall your ever mentioning it.)
    5. I’m not sure “consultant” covers your career as an editor and ghostwriter.

  2. Ha ha I can one-up you. One of my adult children jokingly asked ChatGPT to write my obituary. It complied with a largely accurate draft – pulling from my various websites (and using blanks for the date of my death). And no, I don’t know what’s inaccurate in your ChatGPT results – !

  3. The education background seems like it should be the absolute easiest to get right, especially considering Linkedin exists. Your BS (Mathematics) from PSU and PhD (Mathematics) from MIT doesn’t intersect with Harvard.

  4. The math isn’t mathing re: experience. So … 14 years in tech startups + 20 years at Forrester + 8 years of being a Chief Troublemaker = 2 decades. Got it.

  5. I am embarrassed that I can’t spot a single thing I know to be a lie.

    I wonder if you use the term “lie” to mean something that is merely, and only arguably, misleading, like referring to you as the author of a number of books for which you have always had at least one co-author.

    Or possibly the use of adjectives which others might think hyperbolic, like “well-known” – you don’t rate an entry in Wikipedia – or “bestselling” – you’ve never made the conventional bestseller lists – or “recognised” – not by Wikipedia, certainly – or describing Forrester Research as “global” – it has a single office outside the continental United States.

    As for your qualifications, I refuse to have anything to do with Reddit, the well-known accomplice in multiple identity thefts, and they seem to be the only source duckduckgo will offer me. 🙁

    I find it slightly disconcerting that the search engines return the bio on your own website as their first source for information on you, and it gives me sympathy for the programmers of ChatGPT who have been eviscerated in the media for taking factual errors on trust from sources to which the search engine algorithms give preference. 😉

  6. Good point. As I understand GPT 3.5, it learned from a massive but static dataset. It wouldn’t capture a recent move, unless the LLM also tied to public data on LinkedIn, Twitter, or another site with updated data.