The SpaceX Tesla and the military parade are both legit branding exercises
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The SpaceX Tesla and the military parade are both legit branding exercises

Yesterday, we learned about two promotional stunts, one executed and one planned. Elon Musk launched a Tesla Roadster into solar orbit and word leaked that Donald Trump and the U.S. military were planning a massive military parade. These are both branding exercises. What do they say about the brands they reflect? Sports cars in space…

The NSA adopts new watchwords in its mission and values statements

The NSA adopts new watchwords in its mission and values statements

The NSA changed its mission statement, deleting honesty and changing the definitions of integrity and transparency. The changes are revealing, because changes in mission statements reflect changes in how an organization views itself. The Intercept noticed that the NSA mission had changed. You can read the old statement, archived, here; the new one is here….

It’s, like, the ultimate weasel word. And it’s, like, really dumb to write it, President Trump.
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It’s, like, the ultimate weasel word. And it’s, like, really dumb to write it, President Trump.

Donald Trump tweeted that he’s “like, really smart.” Anything in writing that uses “like” in this way sets off alarm bells, because it’s the ultimate weasel word. Here’s Trump’s series of tweets. Now that Russian collusion, after one year of intense study, has proven to be a total hoax on the American public, the Democrats…

Fetus? Transgender? When it makes sense to ban words (as the CDC apparently did).

Fetus? Transgender? When it makes sense to ban words (as the CDC apparently did).

According to the Washington Post, the Trump administration has a list of words that analysts at the Centers for Disease Control aren’t supposed to use in budget requests. While banning words can make sense, the words that these officials picked were a pretty dumb way to politicize a scientific organization. Here’s what the Post wrote,…

A style guide for Nazis (yes, actual Nazis) shows how words matter
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A style guide for Nazis (yes, actual Nazis) shows how words matter

HuffPost got access to the style guide for The Daily Stormer, a prominent neo-Nazi website. It’s like most style guides except in the language it contains about Jews and racial slurs. If you can bear to look at it, it might make you think about the language you’re using, too. I’ll start this post with…

President Trump’s unseen draft tweets about Alabama

President Trump’s unseen draft tweets about Alabama

President Donald Trump backed the evangelical Republican favorite Roy Moore in the Alabama Senate race, who lost to the Democrat, Doug Jones. Given his penchant for nasty revenge tweets, his response so far has been muted . . . but you haven’t seen the drafts he never sent. Here’s what he said: Congratulations to Doug…

5 reasons the Senate race polls in Alabama are wrong
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5 reasons the Senate race polls in Alabama are wrong

Who’s going to win the special election for the next U.S. Senator from Alabama? According to the two most recent polls, it’s either Republican Roy Moore by 9 points or Democrat Doug Jones by 10 points. How is this much variation even possible? Unless a pollster stands over the shoulder of each individual who votes…

Al Franken’s self-serving exit speech
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Al Franken’s self-serving exit speech

I’ve enjoyed watching Al Franken in the Senate — his was a witty and consistent voice. In the wake of accusations that he sexually assaulted women, he is resigning. His exit speech was evasive, self-serving, and inappropriate for a man who had demonstrated integrity in his service as a senator. After eight women accused him of…