If you publish content, online or off, you are a publisher. I am an author. I will cite your content and quote what you said. That’s how it works, regardless of any imaginary restrictions you think up. Call it the fundamental principle of content. Every content marketer should know this. Maybe you published a blog…
About 40% of voters approve of the job Donald Trump is doing. I don’t care if this makes you upset or thrilled. My question is, what do you think we should do about it? You should read Diane Hessan’s terrific analysis in the Boston Globe’s opinion section today, based on her ongoing conversations with a…
In the wake of the Cambridge Analytica/Facebook scandal, we found out that Facebook was also logging the texts and calls of Android users. Facebook pointed out that all those users had agreed to the tracking on an opt-in screen. In other words, Facebook took advantage of the fact nearly everyone clicks on things without reading…
Clear thinkers are typically clear writers. In fact, the art of writing helps clarify your thinking, or reveals the flaw in it. With this in mind, let’s look at some writing from John Bolton, President Trump’s soon-to-be new National Security Advisor. Bolton was UN Ambassador under George W. Bush. He scares people because of his…
In the wake of the Cambridge Analytica scandal, Facebook and its CEO Mark Zuckerberg appear to be in trouble. Zuckerberg published an explanation, participated in an interview with The New York Times, and appeared on CNN. People are upset and some Facebook users are quitting Facebook. But nothing is going to change — Facebook will…
Ralph Peters, a retired army lieutenant colonel and Russia expert, left a blistering email for Fox News staff as he exited the network. His main point seems to be that the Fox News shift from conservative propaganda to nationalist propaganda is problematic. Liberals and other Fox News haters are thrilled to see a Fox News…
People leave companies and executives have to write statements. These statements must say everything and nothing at the same time. This is not the place for creativity, but try telling that to J. Walter Thomson. Matt Eastwood, Chief Creative Officer of the agency J. Walter Thomson, is out. They’re not replacing him. This creates a…
Cambridge Analytica, a company funded by Republican backer Robert Mercer, used data from 50 million Facebook users to model the electorate. But this isn’t a data breach. Facebook is a machine designed to encourage people to share their preferences, then exploit it for profit. Despite Facebook’s protests, this is a feature, not a bug. According…
You’ve lined up some time with a smart person. You’re about to interview them on the phone or in person, and you’re eager to get started. So after the small talk is done, you ask the first question. You’ve made a mistake. There’s something you’d better say first. And based on the tears and rending…