I just came back from a conference full of marketers. Marketing conferences challenge the mind — but not necessarily in the way that they should. There are the talks that are intended to inspire. They are about being true to yourself and your brand, or the power of outstanding customer experience to inspire people. They…
Donald Trump is now giving free branding advice to Boeing on how to deal with the challenge of its crashing 737 MAX planes. It’s not bad advice, but it does make you wonder if having the president act like a marketer is a good idea. Here’s Trump’s tweet: This is a dumb thing to tweet…
Benjamin Dreyer is a copy editor who just wrote a book on English. So is Mary Norris, the “Comma Queen.” So they’re in competition, right? Not even close. Here’s some Twitter repartee between the two: Traditionally, two people in the same space are competitors. But that dynamic doesn’t apply with authors, for several reasons: A…
So I got a call last week from an unfamiliar number. I answer these because sometimes they are leads from my site. But then . . . well, we’ve all developed the instinct — my spidey-sense started tingling immediately. Ring. Josh: [Waits a few seconds, then] Hello. Caller: [Three second pause, click]. Hello. Is this…
You can buy your own office phone booth for $3495. Here is a picture. This is “The Room,” which has apparently been written up in The New York Times, Time, and Business Insider. It is soundproof, ventilated with a “discreet fan,” mobile, and made out of recycled plastic bottles. Two people can put it together…
Brian Dean of Backlinko, an SEO maven whose site includes a technique that “almost guarantees that you get high quality links from every piece of content that you publish,” published a study of 912 million blog posts. He says his results include worthwhile insights. I say they support an alternate explanation: nearly all content marketing…
Did you notice how robots took over the Super Bowl commercials? By robots, of course, I mean all manner of intelligent assistants, both traditionally robotic and in the cloud. There was the robotic child who lacked the empathy to be a TurboTax live advisor, the smart speaker that couldn’t enjoy all the flavors of Pringles,…
Perhaps you watched the Super Bowl yesterday. Perhaps, like me, you found the game, the halftime show, and the ads underwhelming. But what the heck was going on with that Andy Warhol ad for Burger King? Go ahead and waste 45 seconds watching it: If you had 45 seconds to put your brand in front…
I just read my favorite sales strategy book of all time: The Transparency Sale: How Unexpected Honesty and Understanding the Buying Brain Can Transform Your Results, by Todd Caponi. When it comes to B2B sales strategy, fashions have been shifting for decades. But whether we’re supposed to form relationships, challenge people, sell solutions, or always…