Carlos Sousa is the PR Director for Mossack Fonseca & Co. This has to be the most thrilling week of his career, since someone leaked 11 million of his firm’s documents — the “Panama Papers” — implicating prominent world figures in corruption. But when you parse Sousa’s statements, you realize that his main message to clients is “don’t…
Now that the bombing stories are done, it’s time for the blame stories — and the passive voice that inevitably accompanies them. Like the LA Times story titled: ” ‘Mistakes were probably made,’ Belgian official acknowledges after Brussels attacks.” Ya think? People performed these acts. Belgian and European police and intelligence agencies, obviously, missed something. That’s…
Bullshit gathers where lawyers and human resource people meet. But as Henry Ward, CEO of startup eShares, shows with the company’s offer letters, it doesn’t have to. Using the power of clarity, simplicity, and graphics — eShares is welcoming new hires — and it’s probably getting a lot more of them to say “Yes.” Ward published a sample…
There are announcements. There are statements. And then there are statements like Lilly Wachowski’s. The two filmmakers who created “The Matrix” were know at the time as Larry and Andy Wachowski. Both have now transitioned from male to female. Lana announced her transition in 2008 and Lilly, yesterday. Hollywood figures have publicists and announce things in a…
Fear makes people hide their meaning with extra words. It backfires. We know you’re afraid. Adding words make people less likely to trust you. A friend forwarded me an excellent example: a 414-word missive about financial improprieties in the school district of Northborough/Southborough, Massachusetts. I know how this letter must have developed: a panicked set of people at the…
Warren Buffett recently released his letter to shareholders for 2015. Buffett’s Berkshire Hathaway consistently delivers excellent financial results; his letters to shareholders consistently deliver clarity, humor, and wisdom. Let’s take a look at just how much better Buffett’s prose is than the muddy, overly technical, jargon-laden and obfuscatory verbiage that makes up most investor communication….
In the hands of a master, metaphor makes prose vivid and memorable. That’s what Matt Taibbi just did with his deconstruction of Donald Trump in Rolling Stone. I’ve written about how inadvertent metaphor overload destroys the lazily edited 500-word article. But metaphors — even lots of them — can make a longer narration dance in…
Apple’s in a bind. The FBI wants them to crack the encryption on a San Bernardino terrorist’s iPhone. Apple believes that’s a dangerous precedent. Apple CEO Tim Cook’s open letter is breathtakingly simple and clear. Learn from it. Here’s Apple’s logic: Breaking encryption creates a “back door.” Any such back door would inevitably get out. Thieves…
Antonin Scalia, the Supreme Court Justice who died Saturday, had a reputation as a fierce, incisive, and sarcastic defender of conservative values. Read his most famous opinions and arguments and you’ll find his rhetorical secret: passive voice statements that obscure the boogiemen he rails against. As my tribute to Justice Scalia, here are some quotes…