The Fourth Transformation is your VR wake-up call

The Fourth Transformation is your VR wake-up call

Robert Scoble and Shel Israel just published The Fourth Transformation: How Augmented Reality and Artificial Intelligence Change Everything. It’s an indispensable guide to the future, and a gripping read. Get yourself a copy. This is not an unbiased review. While Scoble and Israel wrote this book and are responsible for the content, I edited it….

Join the groundswell for Writing Without Bullshit
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Join the groundswell for Writing Without Bullshit

A groundswell occurs when a large number of people each do something very small. Those people don’t even realize they’re part of a movement until they see something to get behind, and to share. If you’re against bullshit, I’d like to give you something to get behind, and a way to make a difference quickly. Here’s…

The “Will It Blend” experience of a book index

The “Will It Blend” experience of a book index

The joy of BlendTec’s “Will It Blend” videos is that they take expensive, painstakingly produced items — like iPhones — and reduce them to an undifferentiated mess. And that’s just what a book index does to the content in a book. Writing Without Bullshit covers a wide range of content, because everything is fodder for a writer….

My publicity strategy: personal messages and the power of “No”
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My publicity strategy: personal messages and the power of “No”

Today, I’ll share some insight into how I do outreach to influencers . . . and the power and courtesy of the answer “No.” I am going to reveal how I’m doing publicity and how it feels. I’m doing most of my own publicity outreach for the new book. The publisher has a list, but…

Donald Trump, “The Art of the Deal,” and the ethics of ghostwriting
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Donald Trump, “The Art of the Deal,” and the ethics of ghostwriting

The New Yorker just published a fascinating article, “Donald Trump’s Ghostwriter Tells All,” revealing what really happened when Tony Schwartz ghostwrote The Art of the Deal for Donald Trump. Schwartz says, “I feel a deep sense of remorse that I contributed to presenting Trump in a way that brought him wider attention and made him more appealing than he is.”…