Publishers nearly always disappoint authors. Sometimes, that’s because authors — especially rookies — have naive expectations. Other times, it’s because the publishers failed to do the basics of their jobs. If you’re an author, you need to know the difference, because railing against the way the publishing industry traditionally works is futile. So here’s a…
I may or may not have struck out on my current ghostwriting project. We’re in the early stages, and it’s not yet committed. And so far, the client has suggested some very challenging objectives for the writing, and rejected significant elements of the tone I’ve been using. When problems arise in any freelance project, it’s…
Books take a while to write and publish. Technology changes quickly. You can still publish a book-length perspective on fast-changing technology, but you’ll need to make wise choices about your publishing model — and should consider an annually updated edition. This topic is top-of-mind now as many business authors are writing about artificial intelligence, a…
You’ve probably heard that the real money from publishing a business book comes from sources other than the book: speaking, consulting, workshops, courses, and sales for your organization. Now that we have completed the Business Book ROI Study, I thought I’d see whether the survey data backed that up. What it shows is that the…
I write. I edit. I ghostwrite. I also use AI — carefully — to help me with ideation and summarize research content. But I don’t substitute AI for own abilities. Unfortunately for the quality of the text I work on, my clients have made different choices. Here are two examples — an author that used…
I’m in the trail stages of a serious nonfiction ghostwriting project right now. It’s a great project; I really want to do it. The author has asked for the impossible. He wants writing that’s captivating and compelling, but the source material, while excellent, isn’t very sexy. I could keep trying to rewrite things until something…
I was incredibly lucky. My first book Groundswell, written for Forrester Research with my fellow analyst Charlene Li in 2008, took off like a rocket soon after it was published. I thought, “Ah, I have this book thing figured out.” Fifty-plus book projects later, I’ve learned which of the lessons I took away were actually…
Newsletter 70. When artists should (or mustn’t) use AI; standing desks aren’t worth it; low satisfaction for publishing workers. Plus three people to follow and three books to read. Should you use AI to create? Many of us make our living by creating. This includes both freelancers in the so-called creator economy and people who…
Tomorrow (Tuesday 12 November) at 2pm ET, I’ll be sharing data about the 93 authors in the 2024 Business Book ROI Study who had hybrid publishers. Register for the free LinkedIn Live session here. I’ll be joined by Naren Aryal, CEO and founder of the hybrid publisher Amplify Publishing. Amplify has published one of my…