WASHINGTON, August 1, 2016. As we wind down from the nominating conventions of both parties, America faces the most unusual election scenario in decades. Hillary Clinton, fresh from a bruising fight to win the Democratic nomination, faces Mitt Romney, chosen by the Republicans at a brokered convention, and independent Michael Bloomberg. And it all began on…
You should write shorter. You should read Roy Peter Clark‘s book “How to Write Short: Word Craft for Fast Times” to learn how. The biggest problem with how people write now is that they are out of touch with how people read now. People read online, and the average article gets 20 seconds of attention….
The people who inspire me share one quality: a commitment to expressing the truth clearly and without fear — and with a smile. Perhaps that explains my current quest. Here are a few in whose footsteps I hope to follow. Isaac Asimov. Asimov’s plain, direct, clever, and idea-filled prose captivated me in adolescence — and I mean his nonfiction,…
The Donald Trump campaign’s 271-word statement about skipping the next debate is short, clear, and free of jargon. But it could have been much shorter, only six words: “I am afraid of Megyn Kelly.” I believe his strategic calculation was that this debate would not help him — people already know who he is — but that tangling again…
My recent survey of business writers has a text box where people can type anything they want about their writing experience. They’re pretty upset about all the bullshit they have to deal with. Here’s a sample. Each comment includes the information I have about the role and industry of the person who wrote it. I’ve lightly edited the comments for…
This blog crossed 1 million page views this weekend. It got there in ten months of blogging every weekday. Not bad. I try to spend my time looking outward, not inward, but I thought you’d be interested in how I got there. Steady growth with spikes Things first took off in May with one popular…
I miss data. I love data and I can do great stuff with it. When I started at Forrester, we had no consumer data. Then Bill Bluestein challenged me to come up with a consumer segmentation. We used that segmentation, Technographics, to build our first consumer surveys. We entered an awesome world in which you could find…
This time last year I was just scheming. Now I’m rolling. Thanks to all of you, I’m on my way to something new. Here’s a recap of what happened in 2015 and what I expect in 2016. 2015 milestones March 2: Escape. I leave Forrester Research after 19 years 10 months. I’ve reveal my scheme…
