Today’s question is from an academic who’s being forced to use a colleague’s terrible materials in his course. I’ve got six ideas on how to fix the handiwork of Professor Writewrong. Can you do better? Here’s the note I got: Dear Dr. Wobs I’m a college professor and I like to think a decent writer….
Ingrid Lindberg, the world’s first customer experience officer, is a groundbreaking figure in the discipline of customer experience (CX). She comes to the analysis of corporate writing from a CX perspective. I love her principles, which I’ll give a sample of here. I first came upon Lindberg in researching my most recent book. This passage…
The local paper of Jamestown, New York, The Post-Journal, has now revealed that 51-year-old actress Julia Roberts’ aging holes are doing well. Up close and personal is fine for a profile, but this closeup seems a bit extreme. Even so, it made me think about how many more mistakes we see these days, and why. Here’s what…
The brutal stock downturn and indicators like the bond yield curve are signaling that a recession might be on its way. It must be that time again: Time for economists to make equivocal predictions, and journalists to equivocate madly writing about them. Neil Irwin of The New York Times feature “The Upshot” is here to…
I’m affiliated with a ghostwriting agency. The way they work is simple: they send an opportunity to their mailing list every week or two, and anyone on that list can respond. I’ve snagged the opportunity every single time I’ve pitched them, but I recently communicated with a woman who’d failed every single time. Reviewing her…
Donald Trump’s lawyer, Rudy Giuliani, doesn’t get how Twitter works. He thinks the technology is biased against him. Look: if you don’t know how to use a tool properly, own up to it and get help. Don’t flail around blaming technology for your own ignorance. Giuliani tweeted this: Mueller filed an indictment just as the…
I write business books. Every chapter is a 5,000-word package full of stories, detail, statistics, insights, and recommendations. You don’t just sit down and write one of those at random. Here’s what it takes to create one. In the last 10 years I’ve written, cowritten, or ghostwritten six books. Five of them were case-study powered business…
Starting on December 17, the social media site Tumblr will implement new rules to block adult content. But defining obscenity hasn’t gotten any easier . . . and this was one of the most nudity- and pornography-tolerant social networks out there. This odd choice will spectacularly destroy Tumblr, and reveal once again how platforms always…
There was a time when the purpose of American politics was to get useful things done for the largest possible number of Americans. There was a shared understanding of the institutions of government and how it should work. President George H.W. Bush, who died on Friday, was the embodiment of that ideal, and his letter…