Introducing the WNBA’s Boston Dunkins

According to the Boston Globe, the owners of the Connecticut Sun WNBA team are exploring options for selling the team. I’m not that surprised; Uncasville in southern Connecticut is an out-of-the-way place to put a team, and their facility is not quite up to the level of the growing professionalism and booming audiences of today’s WNBA.

While there are many possible buyers, one obvious possibility is to move the team to Boston. The Sun already play a few games a year in Boston’s TD Garden and those games sell out quickly, even thought the Garden has nearly twice as many seats as the Sun’s current venue at Mohegan Sun.

Boston-based actor Donnie Wahlberg and former NBA player Michael Carter-Williams were already exploring the option of launching a Boston team once the WNBA expands to more cities (three expansion cities are already committed in the next two years). Boston Mayor Michelle Wu and Massachusetts Governor Maura Healey have expressed their support. But acquiring the Sun is a far faster and better option than creating an expansion team: the Sun already exists as a WNBA team, has players under contract, and has proven it can sell tickets to Boston fans. The team would only have to move about 100 miles from Uncasville to Boston.

However, the current team name is closely aligned with the place it plays: the arena inside the Mohegan Sun casino. The Boston Sun makes no sense — Boston is not Florida, California, or Arizona.

It’s time for the Boston Dunkins

This team should be called the Boston Dunkins.

It’s an obviously great name for a basketball team. Not only that, Dunkin’ (the coffee and donut chain), based near Boston, already has a branding partnership with the Sun. Clearly, Dunkin’s parent company Inspire Brands should take this moment to invest in a WNBA team as a powerful way to boost the Dunkin’ brand. They’ve already done branding stunts like silly Super Bowl ads and painting a JetBlue plane; clearly, this is a better investment than those were.

I’ve taken the liberty of registering the domain BostonDunkins.com and created the logo shown at the top of this post. And I stand ready to turn everything over to the new owners of the Dunkins. I won’t even ask for equity in the team as compensation.

All I need is a courtside season ticket for the next 25 years or so. Given that I’ve taken care of naming the team, that seems pretty reasonable, don’t you think?

Give me a call, Donnie and Michael. I’m a big fan.