Verizon bought Yahoo to combine with AOL and build an online media empire from cast-off spare parts. But its new management can’t seem to write a press release that’s credible, let alone run a media company anyone would visit on purpose. Here’s the logo for the new brand: Because apparently Verizon Media Group, formerly known…
I was just thinking about what matters and what doesn’t matter, because, being human, we get it wrong a lot. It doesn’t matter whether the new Yahoo/AOL product from Verizon is called “Oath.” What matters is if Verizon can take a bunch of lame and aging properties and make them relevant again. If they don’t,…
Yahoo’s been on a downhill slide for years. Now they’ve sold the company to Verizon/AOL for $4.8 billion, a fraction of what it was once worth. But this is good news – just ask Yahoo CEO Marissa Mayer. Her email to employees reads like cotton candy — sweet, airy, and puffed up. Unlike the employee email I…