It’s a noisy world. There are two ways to be heard. First way: Say something loud. Say it a lot. Shout and scream. Fill people’s inboxes over and over. Create ads that pop up and intrude. Annoy. Second way: Say something interesting. Say it to a few people who trust you. See if they’ll tell…
If your friend just published a book, what can you do to help? You can say “congratulations,” which is nice, but what your friend actually needs is for as many people as possible to hear about the book, consider the book, buy the book, read about the book, and talk about the book. This is…
There’s this book called Talk Triggers by Jay Baer and Daniel Lemin. It has alpacas on the cover. And you should buy it, because it’s really useful. If you’re in an agency, or in marketing, you’ve probably heard clients say “We want to create something viral.” It’s practically a meme. And it’s insipid. You cannot…