Surprising benefits of launching a book — for the whole marketing funnel
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Surprising benefits of launching a book — for the whole marketing funnel

When I wrote a book, I expected it to generate leads for my business. This is also a goal for 30% of the business authors I surveyed, so it’s not unusual. Even though the book has only been out for a few weeks, it’s delivered benefits for my consulting business that go far beyond book-generated…