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What Great Brands Do

How to seduce readers with a sexy table of contents
Books

How to seduce readers with a sexy table of contents

ByJosh Bernoff May 4, 2021May 3, 2023

I bet you never thought of a table of contents as sexy. But it is, or at least it ought to be. A table of contents is an invitation to go further, to create a new relationship. If that’s what you want, then being sexy is a good strategy. A potential book buyer peruses the…

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