Whole Foods has loyal, upscale customers who might be nervous about its acquisition by Amazon, so the company sent people a reassuring letter by email. It’s one of the most vacuous communications I’ve ever read. Now that Amazon is buying Whole Foods, will the retailer focus on online buyers? Will it expand its selection, including…
President Trump, outraged by the use of nerve gas on civilians, launched 59 cruise missiles at the airfield that Bashar al-Assad uses in Syria. Then he made a statement justifying the action. It’s a case study in Trumpspeak — does the pileup in intensifying adjectives and adverbs make a statement more persuasive, or more suspect? In my…
Yesterday, 50 former national security officials who had served in Republican administrations published a letter criticizing Donald Trump. This document is bullshit-free: it’s written in the first person with active voice, direct, declarative sentences and a limited number of qualifiers. For a political document, this is remarkable. An effective document is short, features a descriptive title, and explains its…
AirBnB CEO Brian Chesky’s latest post responds to accusations from last December that its hosts discriminate based on race. Chesky’s post reads as sincere because of the low density of weasel words, even though he starts off with a huge faux pas. AirBnB’s first response AirBnB first responded to this issue on its blog in May. David…