I predicted Apple would die: “Wake up and smell the toast”
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I predicted Apple would die: “Wake up and smell the toast”

It was 1996. Gil Amelio had just taken over Apple Computer. My job at Forrester was to predict the future. I was certain that Apple would crater and I said so in print. Steve Jobs had introduced the Lisa and then, the insanely great Macintosh, in 1984. It made a hell of an impact, and…