Diverse writers, one voice

Diverse writers, one voice

ByJosh Bernoff

I’ve ghostwritten text for a diverse group of people: Voices I don’t change my writing style that much when writing in the voices of these people. Why? Because of what I’m writing. I’m writing about business strategy or personal productivity, in general. That requires an authoritative tone. Anyone can take on an authoritative tone. It…

Must a ghostwriter adopt the author’s voice?

Must a ghostwriter adopt the author’s voice?

ByJosh Bernoff

If you are a ghostwriting a book, must it reflect the voice of the author for whom you’re writing it? I first encountered this question in a PRSA (Public Relations Society of America) conference talk by Blythe Campbell. Blythe speaks and writes eloquently about how public relations professionals need to listen to and understand their…