There’s a misconception that the purpose of experts is to tell you what to do. That’s not right. What they do is help you think. Imagine that you are a person making a momentous decision. You could be the CEO of a large company pondering an acquisition, a consumer deciding whether or not to buy…
A new year is coming up. Perhaps you want to try to get very well known for something this year — write a book, give speeches, become a thought leader. When people think about you, what will they think? What’s your personal brand? You may want to think very long and hard about that, and…
I made a career out of telling important people things they might not want to hear. In my time as a technology analyst I spoke with CEOs, presidents, founders, and management teams at ABC, Best Buy, Cablevision, Charles Schwab, Cisco, Clear Channel, Comcast, Conde Nast, Cox, Discovery, EMI, HBO, Haier, Hearst, Home Depot, Intuit, Lifetime,…
Some people appear to know everything about a topic area. They’re respected, but they rarely get to be leaders. Other knowledgeable people have enormous influence. What’s the difference? Frameworks. Thinking frameworks. As you learn about a given area, you accumulate knowledge and fit it together in your mind. Eventually, given enough sustained study, you gather…
If you’re famous you don’t have to be useful. A while ago, I had an assignment to present to a small group: the CMOs of a massive media company. Since this company had a dozen major media brands, there were about twelve people in the room. They had tapped me after having me speak to…
I write business books. Every chapter is a 5,000-word package full of stories, detail, statistics, insights, and recommendations. You don’t just sit down and write one of those at random. Here’s what it takes to create one. In the last 10 years I’ve written, cowritten, or ghostwritten six books. Five of them were case-study powered business…
On its face, this is an absurd question. But my friends are hearing this question and wondering about bias in the publishing industry. Today I’d like to explode those myths. The impetus for this post was the testimony of a female author I know who is trying to sell her next book. She has asked…
Every strategy book I’ve ever written includes a final chapter about the future. Here’s how I do the brainstorms that turn into those chapters — and how you can run your own brainstorms about the future, whether you’re writing a book or just planning for scenarios. The objective of a brainstorm like this is to…
According to CONCURED, an artificial intelligence platform, the perfect length for promotional video is 3 minutes and 54 seconds. This may be the silliest “fact” I’ve read this month. CONCURED, which calls itself “The world’s first AI-powered Content Strategy Platform,” issued a press release about its new insights. Here’s the whole thing: Artificial Intelligence Names…