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tragedy

Death as a PR opportunity
Marketing

Death as a PR opportunity

ByJosh Bernoff January 29, 2020May 3, 2023

I got a pitch email the day after Kobe Bryant and his daughter died in a helicopter crash. It was from a PR person, offering me the opportunity to interview and get quotes from a trauma expert. I found it ghoulish and appalling. But it made me wonder: there is so much death and so…

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