Questionable insights from a first-time author: lessons from “Groundswell”
I was incredibly lucky. My first book Groundswell, written for Forrester Research with my fellow analyst Charlene Li in 2008, took off like a rocket soon after it was published. I thought, “Ah, I have this book thing figured out.” Fifty-plus book projects later, I’ve learned which of the lessons I took away were actually…