Timing; licensing your book to AI; men actually read: Newsletter 15 January 2025
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Timing; licensing your book to AI; men actually read: Newsletter 15 January 2025

ByJosh Bernoff

Newsletter 77. The relationship between timing and success, an audio-only imprint for self-publishers, how to license your book for AI, plus three people to follow and three books to read. Thoughts on timing If I’ve learned one thing in 50 years in business, it is that timing matters. Great ideas need good timing to succeed….

Questionable insights from a first-time author: lessons from “Groundswell”

Questionable insights from a first-time author: lessons from “Groundswell”

ByJosh Bernoff

I was incredibly lucky. My first book Groundswell, written for Forrester Research with my fellow analyst Charlene Li in 2008, took off like a rocket soon after it was published. I thought, “Ah, I have this book thing figured out.” Fifty-plus book projects later, I’ve learned which of the lessons I took away were actually…