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Josh Bernoff

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The power of three for idea development
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The power of three for idea development

ByJosh Bernoff February 16, 2017May 3, 2023

When I work with authors and entrepreneurs on their ideas, one-on-one sessions miss something. So do big brainstorms. The best number is three. One extra person makes a dramatic difference. I’ve done this “idea development” thing about ten times now. (For authors, I call it a “book whisperer” session.) I start with an author, or…

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