How small can a business book be? Analyzing Jay Baer’s mini-book “The Time to Win”
Readers of this space (or my book) may recall how I’ve held up Jay Baer’s business books as paragons of the form: sparkling ideas, great stories, meticulous organization, and flawless launches. Now, Jay Baer proves fast is best Jay’s latest business idea is about speed. He’s done consumer research to prove that, with a few…