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talking

Analysts talk, consultants listen
Reflections

Analysts talk, consultants listen

ByJosh Bernoff May 8, 2017May 3, 2023

I spent 20 years as an analyst at Forrester Research. Now I sell my insights to companies and prospective authors as a consultant. While analysts and consultants have a lot in common, their approaches are different. The analyst focuses on talking over listening This is based on my experience as an analyst, working with and competing…

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