“Nebraska. Honestly, it’s not for everyone.” Great tourism slogan, and not too corny.

“Nebraska. Honestly, it’s not for everyone.” Great tourism slogan, and not too corny.

ByJosh Bernoff

Your job is to get tourists to visit Nebraska. What would you do next, assuming suicide or changing identities aren’t viable options? I like what the Nebraska Tourism Commission did, even though their choice of tagline is upsetting people. The question is, what do they do with it now? As the Washington Post reported, the…

Why getting stuck is part of coming up with great titles and taglines
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Why getting stuck is part of coming up with great titles and taglines

ByJosh Bernoff

I help people with book titles and taglines. It’s not a linear process, and progress is impossible to measure. That’s a feature, not a bug. I had this insight recently when working with a client on a tagline for his business, along with some other language. (A tagline is a short description of what you…