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Hey, NBC, no one wants “Shoppable TV”
Media | Reflections

Hey, NBC, no one wants “Shoppable TV”

ByJosh Bernoff May 9, 2019May 3, 2023

Part of my job is to save you from making the same mistakes I made. In this case, that’s believing that anyone wants to shop by clicking on what they see on their TV set, as NBC is hoping they will. My interactive TV predictions I was the Forrester analyst focused on television technology for…

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