How much money was wasted on Super Bowl ads in 2024?
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How much money was wasted on Super Bowl ads in 2024?

ByJosh Bernoff

With advertisers paying $7 million per 30 seconds, Super Bowl ads are among the most expensive branding opportunities available. But do they work? If you watched the game on Sunday, take the quiz below. Write down your answers on a piece of paper. The point isn’t whether you remembered the ad. The point is, do…

Super Bowl ads show the axes of content effectiveness

Super Bowl ads show the axes of content effectiveness

ByJosh Bernoff

Maybe you saw the football game last night. You probably noticed the commercials. Some were funny and sharable. Some were effective for the brand. But not that many were both. If you talk about your product, you’re probably being boring. If you try to be funny or cool, you risk wasting effort, leaving the viewer mystified about…