The three sources of leads, or why it pays to be nice

The three sources of leads, or why it pays to be nice

There are three basic ways for a freelancer to get business: inbound queries, referrals, and community participation. They have one thing in common: being nice pays off. Inbound is effective, but expensive Inbound marketers would have you believe that if you create awesome, SEO-enabled content, leads will roll in. They are right, but it is…

Clarity Wins, by Steve Woodruff: a short, powerful book that makes a difference

Clarity Wins, by Steve Woodruff: a short, powerful book that makes a difference

All sorts of stuff comes into my inbox. One day, a guy named Steve Woodruff asked me if I would edit his book. As it turned out, that was one of the best days I had this year. Steve’s little book is called “Clarity Wins: Get heard. Get referred.” (It’s available today.) It’s startling in…