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Josh Bernoff

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The 4 kinds of bullshitters (and where Trump fits)
Corporate | Politics

The 4 kinds of bullshitters (and where Trump fits)

ByJosh Bernoff March 15, 2016May 3, 2023

Donald Trump rates high in polls on “tells it like it is.” And yet he seems to just make stuff up on the fly. How is this possible? Based on my extensive study of bullshit, I think I’ve got a handle on why: he’s a type of bullshitter we haven’t seen much of in America….

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Talent, skills, and coaching
Reflections | Tips

Talent, skills, and coaching

ByJosh Bernoff February 19, 2016May 3, 2023

I am now a writer and a writing coach. I wanted to reflect on the relationship between those two activities. Is writing unconscious? Does deconstructing it for coaching purposes make you self-conscious? Or does coaching help, not just the person coached, but the person doing the coaching? When people are good at something — standup comedy, tennis,…

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