5 ways to use evidence to back up (or challenge) an argument
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5 ways to use evidence to back up (or challenge) an argument

Based on the material I’m reading and editing, a lot of people have forgotten how to use evidence in their writing. They make unsupported statements that the reader is just supposed to swallow whole. If you want to persuade me that your assessment is valid, your prediction is accurate, or your advice is effective, here are five ways…

Happy passengers matter, even if an airline study couldn’t prove it

Happy passengers matter, even if an airline study couldn’t prove it

An International Air Transport Association study was unable to find a connection between passenger “happiness” and airline profitability. But that’s boring. So the travel news site Skift reported it as if happy passengers don’t matter. The lack of a finding, like a vacuum, sucked up the truth. Skift’s article, by Marisa Garcia, was titled “IATA Study Finds You…